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Web Site Promotion Basics
How to properly promote your site
Site Promotion takes lots of effort, a lots of thought, and lots of patience.
1.
If you're selling something, make sure you're selling the right thing.
The internet is a great tool for selling things, but if you're trying to sell something that lots of other people are also trying to sell, you're facing competition two ways. First, it's going to be a lot harder to get noticed on the search engines, and second, the competition is going to eat away at the profits.
2.
Get your site working properly.
It doesn't matter how many people you attract to your website if, once they get there, they immediately get turned off by an unattractive presentation or a half-built website.
3.
Choose keywords and tweak your site for the search engines.
Once your site looks good to humans, the next step is to try to make it look good to the search engines, so you get the coveted high ranking. This involves choosing the right keywords and adjusting your page title, meta tags and first paragraph to showcase them. This is where most webmasters screw up, because they don't spend enough time thinking about how people are going to try to find them.
4.
Submit to the major search engines and indexes.
Yahoo is the most important place to have your site listed on the Internet, yet most Yahoo listings are awful. Once you understand how to craft a proper submission to Yahoo, you'll not only greatly increase your chances of getting in, but you'll get many more hits than you would otherwise.
Writing the site description you submit to Yahoo is the single most important step you will ever take during site promotion, so spending some extra time on this step is highly recommended.
5.
Consider paying for hits.
The good news about listing in the search engines and indexes is that it's free. While it is certainly worthwhile to tweak your pages in search of high rankings, it's not always possible to get the ones you want.
There are, however, several places that can provide you with well-targeted traffic for pennies a visitor. The best are Overture.com and Findwhat.com.
6.
Learn more about sales and promotion.
After all, if you're selling on the web, it's not how many hits you get, it's how many sales you make. If your wonderful website doesn't do a good job of selling, then all the search engine traffic in the world isn't going to do you much good.
cintinue to Search engines and web directories
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