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Search Engine-Friendly Web Sites
If you want more people to visit your website, you must know how to
create search-engine-friendly webpages, and then submit your
URL to all the major search engines.
Title your pages effectively
Make sure each of your pages has a descriptive title. Search engines usually give a lot of weight to the words between a page's title tags. You can use this to your advantage by adding a short, descriptive phrase in the title of each of your pages, which will make sure certain keywords get the attention they deserve. For example, the Great-Tools home page might include the following description in its title to emphasize its specialties:
Great Tools - discount source for all the best-quality tools
Search engines return their results in the form of titles linked to each site, so descriptive titles draw people to your site. A page with just the name of the site in its title is less compelling than one with a description. And if you don't include title tags at all, your site will be listed in search results as "No Title" or something similarly uninteresting.
Make the most of Meta tags
You can control how search engines catalog your site with two types of Meta tags. Meta tags are part of the HTML code that some search engines, such as AltaVista and Infoseek, look for but most visitors to your pages never see.
Meta Description tags let you specify a short summary that appears below the page's title on a search response. (If a page doesn't have a meta description, search engines usually list the page's first dozen or so words instead.)
Meta Keyword tags let you specify the keywords that a search robot should give precedence to when cataloging the page. Meta keywords should be included as words found in the page's body.
Tags typically go after the title and between the head tags of an HTML page:
Great Tools - The discount source for all the best-quality tools
Make sure your keyword list includes both general and specific words related to your site. It's best to make them plural where appropriate and to include derivatives, since you can't rely on all search engines to account for such instances.
Put the important stuff first
Some search engines, such as Lycos, give precedence to text near the top of Web pages. If some of your must-see content is located far down on a page, move it up, put it on a separate page, or make sure the appropriate keywords from the text are in your keyword tag.
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